Consumers are increasingly interested in sustainability and how the choices they make affect the environment. Responses to Cotton Incorporated’s Lifestyle Monitor™ survey show that consumer interest in sustainability and apparel has increased from 46% in 2011 to 49.7% in 2020. MindBodyGreen.com is a leading lifestyle media brand that helps consumers navigate the often-confusing topic of sustainability.
On August 16, 2020, Cotton Incorporated Chief Sustainability Officer Dr. Jesse Daystar spoke with MindBodyGreen founder and co-CEO Jason Wachob about sustainability and ways that cotton fits into sustainable decision-making.
The conversation included practical advice for sustainability-minded consumers on laundry habits, including the decoding of clothing content and care labels, and ways to responsibly dispose of used or unwanted apparel, such as the Blue Jeans Go Green™ program. The podcast also addressed more complex topics like measuring water footprints, the challenge posed by synthetic apparel microplastics, and the ways cellulosic fibers, such as cotton, fit into the circular economy.
The podcast took place on Sunday, August 16th and was downloaded more than 14,500 downloads in the first 24-hours! The entire episode is archived here on mindbodygreen.com.