Increasing water-use efficiency (WUE) is a cotton industry goal to allow growers to produce more cotton using the same amount of water. 

Though cotton is an inherently drought-tolerant crop, efforts are still being made to further increase productivity by irrigating cotton fields in certain regions of the U.S. This increase will help the U.S. cotton industry meet the demand for more sustainable fibers while using fewer resources per pound of cotton. 

Join us as we discuss the metrics and methods the cotton industry is using to chart progress towards its water productivity goal and the technologies being implemented by farmers in the field to help us get there.