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Anthony Pralle

Senior Partner and Managing Director, The Boston Consulting Group

Mr. Anthony Pralle is a Senior Partner and Managing Director of The Boston Consulting Group (BCG) and is based in the firm's Madrid office. Mr. Pralle joined BCG in London in 1981. He has worked for clients in the Iberian Peninsula, Western Europe, Russia and North and South America. He set up the firm's Consumer and Retail Practice in the Iberian Peninsula and was Managing Partner there from 1997 to 2005. He has worked for specialist textile retailers, department stores, packaged goods companies, food retailers, as well as consumer service companies. He currently heads BCG's Marketing and Sales Practice in Europe. He is a regular speaker at BCG and external conferences. Mr. Pralle holds an MA from Oxford University where he studied Modern History

The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy. BCG partners with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges and transform their businesses. BCG's customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations and secure lasting results. Founded in 1963, BCG is a private company with 66 offices in 38 countries. For more information please visit www.bcg.com.

 
 

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