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About Cotton Sustainability


Created in 2006, the COTTON. FROM BLUE TO GREEN.® denim drive is a call-to-action to donate denim and give it "new life" by converting it to UltraTouch™ Natural Cotton Fiber Insulation. The insulation is then provided to communities in need to assist with building efforts. Its purpose is to communicate the natural and environmental attributes of cotton and afford people the opportunity to give back to their community in a unique way. The program consists of a three-fold approach to communicate that cotton is sustainable, renewable and recyclable: partnering with retailers to reach consumers where they shop; leveraging corporate social responsibility initiatives to encourage business participation; and education-based denim drives to reach the target demographic at school.

In the first three years (2006 to 2008), working with students, universities, local businesses, national retailers and people across the U.S., the COTTON. FROM BLUE TO GREEN.® denim drive received nearly 100,000 pieces of denim resulting in almost 200,000 square feet of UltraTouch™. The denim collected created enough insulation to assist with building efforts in approximately 200 homes with Habitat for Humanity affiliates in the hurricane-affected Gulf Coast Region.

In spring 2009, National Geographic Kids magazine partnered with the COTTON. FROM BLUE TO GREEN.® denim drive to set the Guinness World Record™ for "Most Items of Clothing Collected for Recycling" as a means of educating young people about recycling. The three-month-long collection effort saw donations from kids across the world, and culminated in a widely-covered media event in August at Washington DC's Union Station. The record was officially set at 33,088 pieces of denim.

In fall 2009, the COTTON. FROM BLUE TO GREEN.® denim drive partnered with several retailers, one of which was teen retailer Vanity, Inc., which has almost 200 stores nationwide. Vanity set the ambitious goal of collecting 100,000 pairs of jeans during their three-week promotional period and ended up surpassing it; the final tally was 105,192, which will be enough to insulate about 200 homes.

Throughout the year, the COTTON. FROM BLUE TO GREEN.® denim drive resonated with companies that wanted to build on their own internal corporate responsibility initiatives, but in a way that wouldn't require a monetary donation. American Eagle Outfitters, Burt's Bees, Express, Harley Davidson, and Pepsi Bottling Group were just some of the companies who partnered with the COTTON. FROM BLUE TO GREEN.® denim drive, ultimately donating nearly 25,000 pieces of denim in 2009.

The COTTON. FROM BLUE TO GREEN.® denim drive continues to focus on education and outreach at the college level. Today's students are highly involved and interested in sustainability and the ways in which they can make a difference. In 2009, eight universities participated in the program: Butler University, University of Memphis, University of Kentucky, Marshall University, University of Southern Mississippi, University of South Dakota, North Dakota State University and Kansas State University. At each university, the drive encouraged students to collect denim from the student population as well as from the surrounding community, and was facilitated by a student organization at each school. Ultimately, students collected nearly 20,000 pieces of denim.

Over 180,000 pieces of denim were collected in 2009 which greatly exceeded the total collected in the three previous years combined. Since the start of the COTTON. FROM BLUE TO GREEN.® denim drive in 2006, the program has received a total of over 270,000 pieces of denim and provided enough UltraTouch™ Natural Cotton Fiber Insulation for 540 houses in areas of the country affected by natural disasters, and more notably, preventing 200 tons of denim from being sent to landfills. The COTTON. FROM BLUE TO GREEN.® program continues to gain awareness and will undoubtedly continue to grow in years to come.


Since its inception, several companies have partnered with Cotton Incorporated on the COTTON. FROM BLUE TO GREEN.® denim drive to help communities in need. Once the denim is collected each year, JBM Fibers, a leading manufacturer of reprocessed fiber, processes the denim and returns it to its natural, original fiber state, cotton. The cotton is then sent to Bonded Logic, where it is treated with a non-toxic solution to become UltraTouch™ Natural Cotton Fiber Insulation.

UltraTouch™ is composed of 85% recycled cotton fibers and is an environmentally safe, non-itch insulation without carcinogenic warnings, formaldehyde or chemical irritants. It provides exceptional thermal performance and acoustically provides 30% better sound absorption than traditional fiberglass insulation. In addition, it is one of the only insulating products that contains an active mold/mildew inhibitor.


Bonded Logic, Inc.

Bonded Logic, based out of Chandler, Arizona, manufactures several natural fiber insulation products including UltraTouch, an environmentally safe, non-itch insulation made from natural fibers that offers exceptional acoustic and thermal performance with no carcinogenic warnings, formaldehyde, or chemical irritants used. UltraTouch is sold nationwide via building materials distributors and lumberyards.

All of the insulation products manufactured at Bonded Logic are Class-A fire rated, safe for the environment, contain no harmful chemicals or irritants, and do not pose off gassing or VOC concerns.

JBM Fibers

JBM continues to be a world leader in the textile recycling and fiber conversion industry. JBM has the capability of processing a variety of raw materials into almost any material including shoddy fibers, cotton, synthetic, denim, wool, post consumer and mill waste. Strategically located in Brownsville, Texas, JBM Fibers maximizes sourcing supply lines from both the U.S. and Mexico.


Frequently Asked Questions

What is organic cotton?
Organic cotton is cotton produced within a set of strict United States Department of Agriculture (USDA) standards, enforced by USDA-certifying agents who must annually inspect fields and the operation for adherence to National Organic Program (NOP) standards.


A Global Solution for the Future

Envision a future where environmental sustainability thrives along with the businesses that depend on cotton as a source of income.

Cotton and Natural Resources