Begun in 2006 at 14 colleges and universities, the Cotton. From Blue to Green.™ denim recycling program collected 14,566 pieces of denim in its first year. A year later, 70,000 square feet of UltraTouch™ UltraTouch™ Denim Insulation is a trademark of Bonded Logic, Inc. Denim Insulation was manufactured from recycled denim and given to a Habitat for Humanity project in New Orleans. The program later evolved to include corporate sustainability initiatives and retail partners, which proved an effective means to provide consumers with a discount on new apparel items in exchange for donating unwanted jeans. Since its inception, the program, now renamed Blue Jeans Go Green™, has collected more than one million pieces of denim, effectively diverting more than 600 tons of denim from landfills.
Click for more